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“Premium” domain names

Domain Incite reports:

DotKiwi has put NZD 8.5 milion ($7 million) of “premium” domain names on the market in advance of the delegation of .kiwi, which it expects to happen this week.

There are 4,668 names on sale right now, ranging in price from NZD 501.50 ($410) to NZD 124,626.71 ($102,000).

The ten most expensive names are: 124,626.71 NZD 83,193.27 NZD 47,248.89 NZD 46,212.14 NZD 41,579.89 NZD 39,947.41 NZD 30,000.00 NZD 28,728.59 NZD 26,933.29 NZD 26,932.42 NZD

My view is a domain name is of course worth what someone is willing to pay for it. But I do reflect that I doubt anyone in the world tries to buy books by going to or  In fact who knows what those sites even are (turns out the former redirects to Barnes & Noble and the latter doesn’t exist). One can turn an obscure name like Amazon or Fishpond into a well known brand.

ICANN is doing the final approvals for new gTLDs at about the rate of ten a week since the first batch on 23 October.  some of the new gTLDs that are operative are:

  • .today
  • .plumbing
  • .sexy
  • .tattoo
  • .land
  • .bike
  • .singles
  • .guru

It will be interesting to see which ones do well, and which ones stagnate or even fail.

Political commentator David Farrar posts at Kiwiblog.

(.Kiwi domain names are part of a series of new global top level domain names. Where as .nz domain names are wholesaled by InternetNZ subsidiary NZ Registry Services, .kiwi domains are sold by startup Dot Kiwi. Muddying the waters, InternetNZ is also now offering domain names. David Farrar is chairman of InternetNZ's Domain Name Commission - Editor)

Comments and questions

I find the .kiwi TLD to be so cynical it's almost funny. Hopefully with the forthcoming changes to .nz it will be entirely brushed aside. Yuck.

yep anyone buying .kiwi thinking its going to enhance their business those might as well also secure:

I suppose we will find out how elastic the NZ domain name market is. Given an almost total absence of the kind of domaining activity found elsewhere, I highly doubt that many of these premium names will command premium prices.

Anyone in the business of buying and selling domains names will soon find their business model disrupted by all the new suffixes coming along in the next year or two.

I have been travelling and working overseas now for 18 years and purchased a .com for my surname which is reasonable unique I.e it was created by my great grandfather. It has been great for my wife and I as we were always changing isp`s and started before the g mail era.

I am thinking of getting a .kiwi for this surname but just as a social address. But agree that it makes doubtful commercial sense. .com is still the most commercial by far. Mind you I do laugh at the way the Aussies had to be different with the .com.Au rather than as most if not all the rest did.