Puraz pinged for misleading ad
A television advert for Puraz collagen tablets over-dramatised the product's wrinkle-free effects, says the Advertising Standards Authority.
The ad featured the image of an older woman with heavy wrinkles morphing into a young wrinkle-free face, which complainant D McLaren found unrealistic.
It was accompanied by the dialogue: "Only the unique Puraz formulation does from the inside what you can't achieve from the outside, firming your skin and reducing the appearance of wrinkles."
The ASA's complaints board noted the computer-generated time lapse showed the complete elimination of wrinkles from the woman's face after using Puraz.
It found while it was obviously a computer-generated effect, there was an inconsistency between the image of a wrinkle-free face and the dialogue which promised the product would "reduce the appearance of winkles".
The board said the ad did not observe a high standard of social responsibility required of therapeutic advertisements, and could mislead consumers.
Back to home
Back to top
Print
Latest
NBR SERVICES
SUBSCRIPTIONS
Sign up for NBR subscriber content or email alerts
Comments and questions9
The best part of the previous advert was the proud spruiker of the product saying something along the lines of: "And I'm only 46."
I'd had her in her late Fifties!!!!!
She decieved us by secretly whipping her bra off and as everything went south, it instantly pulled the wrinkles out of her face!!
I completely agree with the above comment. I thought the lady on the advert was in her late fifties haha.. terrible advertisement for the product.
Is there any financial penalty that these snake oilers will need to pay for blatantly misleading the public? What about being in breach of the Trading Act?
Why is the Commerce Commission not prosecuting them? They need to prioristise their resources into enforcing our fair trading laws.
her face was so botoxed up that i'm sure puraz was not part of her appearance..if she'd sneezed her bum would've flown over her face !!
Interesting. Yes I thought she looked very botoxed too compared to when I viewed the channel a number of years ago.... maybe the pressure of the industry....
Being a female of 43 & keen to help prevent I bit the bullet and purchased after years of not 'buying' into.... Googled just now as been suffering gut pain and wondered if related to tablets. Going to stop taking tomorow night as still in pain and had halved dosage tonight to no avail.... any one else out there had unusual side effects?
I agree about the botox!! I watched her on an ad on good morning where she said " This is all natural and all Puraz" YEAH RIGHT! The only thing on her face that moved was the lips-and only just, I was considering buying but not anymore
I'm currently using the product and my hair and nails have become much stronger, hair thickness has also improved which my hairdresser commented on! I'm happy with the product! Interesting to see others comments though.