Real estate beats rugby - Nielsen reveals ratings for The Block final
The Block couples Ginny and Rhys ($11,000 profit) and Rachel and Tyson ($0) may have ended the series as virtual slave labour for Eyeworks' Julie Christie.
But there was definitely one winner on the night: TV3.
MediaWorks has released Nielsen ratings that show 1.1 million watched the final of the real estate reality show.
The number compares to the 958,340 who watched the Bledisloe Cup decider between the All Blacks and the Wallabies on August 25 (562,850 on Sky, 395,490 on Prime).
The real estate reality show two hour finale had an average 5+ audience of 491,600 with viewership peaking at 628,500 in the final 15 minutes of live auctions.
The houses, on busy Anzac Street in Tapapuna, were renovated over a nine-week period.
The winning pair, siblings Ben and Libby Crawford, clinching the competition because their house made the most profit. Their house, the first one on the block, sold for $961,000, with a reserve of $804,000. The successful bidders plan to turn the house into an office for their accounting business.
As well as pocketing the $157,000 profit they made, they also received an $80,000 bonus for winning.
The remainder of the auction was an excellent lesson in the realities of real estate - if maybe not the one Bunnings and other sponsors would have wanted.
Richard Boobyer and Sarah Adams' house sold for $870,000, earning the couple a $64,000 profit.
Ginny Death and Rhys Wineera's house sold for $805,000, $11,000 above the reserve.
Tyson Hill and Rachel Rasch saw their house sell for the reserve $798,000 in the final auction, earning them nothing.
Realestate.co.nz says the adjusted median house price for Takapuna (taking out the top and bottom 10%) is around $840,000 to $850,000).
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Comments and questions10
People will watch anything it seems.
There were two things that came out of the last night programme.
1. The people who bought the first home has done alot of dough.
2. Life is not fair, and viewers who get off watching this finishing format good luck to you. I wont be watching again.
Hopefully the shows directors are consumed with guilt.. Maybe not..Alot of business owners have no conscience.
Wait till the bulldozers move in, now that'll be a show.
Watching it (via my DVD Recorder so I could zoom through the first 1 1/2 hours and cut to the chase, the auctions) I couldn't help thinking "This is real estate bubble stuff"
We're probably going to see a whole bunch of people get out there now and decide to make a living out of real estate.
It's portrayed as an easy way to make a living, much more fun than working a day job.
I just hope the property wanna be's took notice of the last 2 auctions. As much notice as they did of the first one where the sister/brother made heaps.
well said davo, how we laugh now looking back to 1984-87, they had tv parties with housewives making money from sharetrading. nothing would ever go wrong, they said....
interesting to see if the IRD is taking a chunk of those profits too.
Bailies aren't looking too flash with their handling of the marketing and auction, seems they left most of it to the TV series to do their job. The auction with televised reserves and what was that phone stuff was farcical. The agents also seemed to have missed the business zoning opportunity to sell them for home / business dual use we now find is allowed which the top bidder clearly was aware of. Strange that one of the last episodes had Barfoots, Ray White & Harcourts yet nowhere to be seen in the end. Maybe they didn't want to be associated as it was panning out?
junk tv. The bayleys auctioneer sounded like a coarse fishmongers wife.
She couldn't even work her phone when it was crunch time! Way to fail on national television Bayleys.
I have to deal with reality all day....beats me why anyone would watch reality TV ,or 90% of the dribble that comes from TVNZ or Sky for that matter .
If you ain't first, you're last.