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Search begins as DDB’s top creative moves on

The search is on to fill one of ad land’s biggest roles – the executive creative director position at powerhouse ad agency DDB.

DDB has confirmed current executive creative director Andy Fackrell will move to a regional role for DDB Group based out of Sydney. Mr Fackrell is a Kiwi who has spent much of his career abroad. 

DDB staff were told this morning that creative director Shane Bradnick will take on the acting executive creative director role at DDB Auckland. Mr Bradnick joined the agency 10 months ago from BMF Sydney.

Mr Fackrell had joined DDB – whose key accounts include Westpac, Sky TV, McDonalds and The Warehouse – in early January 2012.

DDB Australia and New Zealand chief executive Marty O’Halloran says Mr Fackrell will work across Australia and Asia and report into local executive creative directors.

He says Mr Fackrell’s new role is not fulltime as he has wants to complete projects such as a documentary and a book – but most of his time will be spent working for DDB. He will move to Sydney in February next year.

Mr O’Halloran says an international search is taking place for Mr Fackrell's replacment but Mr Bradnick will also be considered for the role. He says the agency hopes to make an announcement around February-March next year.

vyoung@nbr.co.nz

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