In this post I say the exact opposite of what I said 48 hours ago. How embarrassing!

Most of the time I try to be reasonable in my analysis of the the press, radio and television (which is my particular field of interest).

I try to avoid dismissing other people’s work as rubbish or cr*p. I’ve had some bad reviews in my time and I know how it feels. Mostly people in this industry are doing their best.

So a day or so back on this site I wrote in praise of Seven Sharp. I said they were finally getting it right. It happened to be the same day that Campbell Live, for the first time since it came on air, won the 7pm slot.

And then there was last night, Thursday, February 14. I made my fourth attempt at spaghetti alla carbonara and finally got it right. So we had dinner and sat down late to watch Seven Sharp and later Campbell Live and, after that, maybe a movie. (Let us now give thanks for MySky.)

But I never got beyond Seven Sharp. Yes, it was Valentine’s Day and you might be forgiven a little romantic frivolity, but, as JC has observed, this 22 minutes of airtime felt like an hour. And it was total and absolute, mindless, inane, gratuitous, viewer-insulting, indefensible cr*p.

It was testament to the fact that, even with three talented presenters, the whole can be considerably less than the sum of its parts. With the best will in the world, it had no redeeming merit.

I’m not going to express a view for another month on whether Seven Sharp deserves to live or die. That’s partly to be fair to the programme and partly to avoid the embarrassment of saying one thing today and the exact opposite tomorrow. (Mainly the second part)

Media trainer and commentator Dr Brian Edwards blogs at Brian Edwards Media

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Admire your honesty Brian!

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If it was a dog it would be humanely put down now.

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7 up was better :)

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Who writes the scripts these poor unfortunates have to deliver? Surely not them? It is abysmal and getting worse if such a thing is possible?

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Seven Sharp got its name because the initial idea was to have 7 presenters. Sanity prevailed.

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What makes you say that the presenters are talented? They strike me as very typical, ordinary "celebrities" promoted to the level of their incompetence.

Talented people (poor Greg at least looks embarassed) don't look as if they're in love with themselves when presenting such vulgar rubbish.

I got the impression they think this is the level at which we all operate. News for them- most NZers don't find smutty innuendo either brilliant, or amusing.

The lowest common denominator? TVOne operating at the level of its management?

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Please Ali, get out now

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