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Is it the silly season yet? A US study asked 2000 men and women if they'd rather go two weeks without sex or the internet.
The Intel-funded research, reported in no lesser organ than The New York Times, found 46% of women and 30% of men would rather swear-off sex for two weeks than give up the net.
The survey also asked how the internet ranked against discretionary items that its 2119 respondents could not live without.
The internet came out on top, ahead of cable television, dining out, shopping for clothes and gym memberships.
Overall, 65% of adults said they couldn't live without the internet.
Worse - from a TV advertiser's standpoint - 61% of women said they would rather lose TV for two weeks than the internet for one.
The Intel study was carried out over old fashioned telephones by professional polling outfit Harris Interactive.