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Data war intensifies as Snap launches one terabyte add-on

There’s been another positive broadband development this morning, with Snap launching a one terabyte (1024 gigabyte) data add on for $70.

The jumbo dollop of data – enough to satisfy the hungriest, most video and game-crazy data pig – is available across a range of DSL and UFB fibre plans (see table below).

And there are no usage conditions or throttling if you try to take full advantage of the plan.

"The new plans won’t be rate-shaped or artificially managed in any way to slow them down," pledges Snap CEO Mark Petrie in a not-so-sutble dig at Orcon's recently launched unlimited data plan (which includes possible throttling at peak times).

We’ve a number of promising moves on the data cap front lately, including Vodafone’s 1 terabyte daytime business plan, and Slingshot’s roll-over data.

None of this is perfect.

It would be nice to get a terabyte up-front rather than as an add-on to a $70 plan (though in a nice touch, once you buy any data add-on you get un-metered nights).

Or if Vodafone extended its offer beyond the daytime business market.

And if Slingshot had some more generous caps that meant you actually had some data left to carry over.

Still, all-in-all, things are moving in the right direction.

More by Chris Keall

Comments and questions

NOW NZ have been offering data roll-over since around March! And CallPlus try and claim their one is an NZ first!?!

Nice to see data caps increasing as usage on UFB will no doubt do the same.

1TB is pretty cool, but for 500GB Telecom is still cheaper at $119.

(presumably you just 'forgot' to mention that one in the article about NZ Telcos bringin out big data caps?)

Actually Telecom is not cheaper. On Snap, for $120/m you get 525GB as the standard base plan has 25GB as well. You also get unmetered nights on Snap (once you pick a data add-on) so potentially could download TB's with a fast connection.

I would be surprised if any user could consistently utilize 1TB a month. Or actually even get close to 1TB any given month. I would far prefer to see the direction of competition focus on competitive rates than oversize underutilized data quota's.

If you stream high definition TV and/or movies each night, 1TB is adequate rather than astounding.

And 1TB hard drives are increasingly common in desktop PCs - why not be able to back up one of those babies to the cloud?

Unless you are changing all the data every month then you only need to backup the changes, which would be a fee dozen gbs most likely


Usage will always change as data-cap sizes increase, just like hard drives always take the same amount of time to fill regardless of how large they get.

There are many things that I would differently with a larger datacap. For instance, with a larger datacap I would feel less hesitant about configuring automated/background scripts, as blowing my cap would be one less aspect to have to monitor.

I have offsite storage at a second residential location and anything that improves the ability to transfer more data automatically between these two sites in an affordable manner would be utilised.

how on gods green do you ligitmately stream that much given the total cr*p content we have access too

Our esteemed content provider (Mr Keall) is no doubt utilising an itunes US account and/or Netfx / Hulu via VPN/Proxy etc; like the smartie early adopter he is.

Heard of umm 1080p, 7.1 surround, oh and that little thing called Youtube?

Households can easily break 1TB/month; particularly with the young things growing up as digital natives Who knew it would all become cool..