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Struggling Pumpkin Patch targets Mexico, Middle East

Australasian child clothing brand Pumpkin Patch has confirmed two new international partnerships in the Middle East and Mexico.

One of Pumpkin Patch’s existing Middle East partners, Jawad Business Group, will begin selling Pumpkin Patch’s Charlie & Me line in 25 of it stores across the Middle East over the next 12 months.

Pumpkin Patch also signed a distribution agreement with a Mexican department store chain, Liverpool. Liverpool will initially sell Pumpkin Patch product in only 24 of its 79 stores.

The company has been struggling recently, late last year directors’ fees were cut by 35%, salaries frozen and 55 jobs cut with warnings of hard times ahead from management. 

And in January this year Pumpkin Patch called in administrators to its loss making UK operations.

Pumpkin Patch (PPL) shares last traded on the NZX at 81c.

More by Conor O'Brien

Comments and questions

This will not save them and will only quicken their demise

The real problem with Pumpkin Patch is that it's not cheap enough to be discount children's clothing (like JK's), nor is it cool enough like GAP or Ralph Lauren to pay for a premium. (So says my wife).

Nail on head Pablo, their quality control is also lacking.

my wife was shopping for a birthday present for 'miss 4-y-o grandaughter' when she was informed by the 'miss 9-y-o sister' that PP "was so last century" - sounds like they may need a real image makeover......