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Taco Bell would have 'legs' in NZ, Restaurant Brands says

Restaurant Brands is still some way from deciding whether to bring Taco Bell to this country, but believes the American chain which provides Mexican-style food would have "legs" here.

Chief executive Russel Creedy told its annual meeting today no decision had yet been made on whether Restaurant Brands would introduce a fourth brand.

Talks had been held with Taco Bell brand owner Yum!, and Restaurant Brands executives had spent some time visiting Taco Bell in the United States, evaluating its stores and products, Mr Creedy said.

"We believe that the brand does have legs in New Zealand, but there is a considerable amount of work yet to do before we can make a decision to undertake a pilot in this country."

Chairman Ted van Arkel said Restaurant Brands' three existing businesses had seen little evidence in the first quarter of the current financial year of a significant turn around from the tapering off in sales growth that happened in the second half of the last year.

But directors remained confident the levels of profitability seen in the past two years continued to be sustainable, Mr van Arkel said.

"While we continue to await meaningful signs of recovery in the general economy, we have some reason to believe that the imminent Rugby World Cup activity may be a catalyst for our business based on previous similar live and televised events.

"However we remain somewhat cautious as to the flow through to the wider retail environment in the current financial year."

In the 2010/11 financial year, Restaurant Brands reported net profit of $25.1m, driven by its KFC business which lifted sales 5.6 percent from a year earlier to $235.8m.

A process of transforming KFC stores is under way, with work on nine stores last year, although that is being scaled back to four or five stores in 2011

12 in order to reduce pressure on the business and match the pace of change with the economic climate. It is also intended to build one or two new stores.

Mr van Arkel said that with a little over half the KFC stores now transformed there was still a great deal of opportunity in that area.

With Pizza Hut, the strategy is to return profitability while progressively reducing the number of smaller regional stores through a controlled sell down process.

From current store numbers of 82, the company expected to sell 10 to 12 stores a year for the next two to three years, with a strengthened residual core remaining around the major urban centres, Mr van Arkel said.

Starbucks Coffee was seeking to build sales while maintaining profitability. It would have new menus and possible new sites.

Restaurant Brands shares (NZX: RDB) were down 2c in midday trading to $2.55.

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Comments and questions
13

I'm at the Pizza Hutt, I'm at the Taco Bell, whoop whoop

I love KFC. The reason I don't go there more often is because my two favourite items there (the Tower Burger and the Double Down) are promotional items.

Both myself and a number of my friends visit KFC far more often when these promotional "burgers" are available.

As a consumer, I find it disappointing when my favourite items (also, for example, McDonald's KiwiBurger) are promotional items which I can only get from time-to-time.

Just my 2 cents.

Oh man! As an American immigrant to NZ I welcome Taco Bell to NZ. Many a day in my youth was spent feasting on that sweet sweet goodness. Please please please gimme my T Bell.

Bring the T Bell here it would be awesome yummy goodness

What about Fatburger?

Fudruckers as well

Flakeyjakes ?

I think the average taco is more healthy than the average hamburger or under cooked fat laden KFC. I remember visiting Taco Bell in the USA for the first time some years ago. Tacos were cheap, only a few cents each. Thinking that they were only bite sized and I ordered a few, equivalent to what I would have spent at McD or KFC. When my order arrived, I remember thinking to myself..OMG I can't eat all that.

I just hope they keep the prices low if they bring it to NZ.

Dell Taco all the way.

Chipotle would be a better quality option if they were after something Mexican

Taco Bell is so so good - num num num!!

Please do it RBD!!

Yes yes yes please!!!

Man when I was in the states Taco Bell was the boss. I started a Facebook page "Bring Taco Bell to New Zealand" and it got over 200 likes in a week. It would definitely provide a welcome change from the monotony of burgers... http://www.facebook.com/pages/Bring-Taco-Bell-to-New-Zealand/217515538281678?sk=wall

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