Telecom breaks cover with 3G network
A teaser site for "XT Network" has gone live, accompanied by TV ads.
The site, www.testdrive.co.nz, features a video clip starring Richard Hammond, who was in town mid-February for Top Gear Live.
Hammond's clip does not name any telco, but a DNC search reveals that the testdrive.co.nz domain is registered to Chris MacDonald of Waimauku, under his private company digitalmacdonald.
But Mr MacDonald is better known in the industry through his day job: digital account director with Telecom's ad agency, Saatchi & Saatchi. The agency's global chief executive, Kevin Roberts, is a member of Telecom's board.
Telecom is not the only company readying a 3G network. Putative third mobile operator NZ Communications is also close to launch.
But beyond the Saatchi connection, XT has been registered by AJ Park, Telecom's patent attorney, according to a source at a rival telco.
And there's a third clude that XT will be revealed as Telecom's brand: the Sony Ericsson phone that Mr Hammond holds in the teaser ad is the same model featured on the telco's official T-Day website (a Nokia E71 is also featured in the XT commercial).
So far, Telecom has maintained that its "T-Day" launch will on an un-named day in June.
But on Monday Chris Quin, boss of the telco's Gen-i services division, dropped hints to NBR that Telecom may hit the go button earlier. Mr Quin began using his first permenant SIM card on his company's new network on Tuesday this week - in a Nokia E71.
Vodafone has pledged to finish its own 3G network - already live in most centres - by May 31, and has recently announced sharper mobile data deals.
NZ Communications, which has built much of its $200 million network but is embroiled in regulatory disputes with the Commerce Commission, Telecom and Vodafone over termination and domestic roaming charges, refuses to name a launch day, or even month. However, recent NZ Comms call centre ads have specified that staff must be on deck by May 11.
Many NZ Comms executive and admin staff have been on board for a while, but logic dictates that customer-facing staff would not be hired until a launch was imminent.
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Comments and questions24
On laptops, Gen-i's Chris Quin has said Telecom is talking to two or three netbook makers. See my Keallhauled entry "Mini T-Day" under our Opinion section.
iPhone seems unlike, given Mr Quin's comments in that article.
BlackBerry seems more likely, while a Nokia and Sony-Ericsson models are certain.
Vodafone has locked up worldwide rights outside the US for the HTC Magic, aka the G2, the only Google Android phone on the market so far - though LG, Motorola and others have models on the way.
Using an HSPA+ compatible phone (there aint none yet), Telecom says download speeds on is 3G network could hit up to 14Mbit/s. Using an HSPA phone or laptop dongle, it will hit a theoretical maximum of 7Mbit/s.
Of course, that size data pipe could prove ruinous to your bank balance if Telecom's (and Vodafone's) cellular broadband charges remain the same.
All pretty boring really. I haven't been excited about a mobile phone launch since GSM larrived ( with SIM cards, doh ) in 1993. 3G has been here for years now. What's new, Telecom?
The 3G networks are much faster and than GSM (thought the fighter jet imagery may be pushing user expectations a little high) and the video, app store, GPS etc phones that run on them are, for lack of a better word, sexier.
But the larger story is that we'll soon, for the first time, have rival mobile networks that run on more or less the same technology. That means head-to-head competition. A very good thing.
We know they spent $5m on the ad, we know it stars an international name, we know it'll have a Sony Ericsson phone and there's a laptop. So far so what...
Come on Telecom, lift the skirts a bit. How much? When? How fast? Have you got the iPhone? What about the Google phone? Will you have embedded laptops? Will you do prepay data?
over promise. bet it crashed like hammond. appropriate choice. no back up haha
3G can be unstable at times depending on how many people are also connected/data downloading on the same cell site you're connected to, will Telecom have a 2G network to fall back on like Vodafone or will it switch to their CDMA? Or will your phone calls just disconnect at random?
I guess if you only use your mobile for ringing grannie then its boring. Some of us have been waiting for some time for decent access speeds so we can run mobile applications at reasonable speed. At least Telecom is actually investing money in faster mobile infrastructure, unlike its competitors who are exporting our NZ$ off shore while charging hugely inflated prices for low quality, low speed, barely accessible mobile services.
I just dont get the baggers, Telecom invests hundreds of millions in new mobile networks, ADSL/DSL2 cabnetisation, a raft of new services, PLUS going through separation under a new CEO and the baggers still moan...unbelieveable!! All the stuff the baggers moaned about not getting they are getting and still the whingeing!! Hmmm lets look at the Electricity industry....separated like Telecom, forced to open up like Telecom, are we seeing better service, lower power prices and more infrastructure investment? nooooooo....baggers wake up and say something positive for a change about a company that employs over 10,000 kiwis and keeps profits inshore rather than funneling money to its Global parent company.
@ David Spratt - your statement "unlike its competitors who are exporting our NZ$ off shore while charging hugely inflated prices for low quality, low speed, barely accessible mobile services" - could be further from the truth!
Vodafone are investing $500 million in their new 900Mhz UMTS Extended Rural Network & their Mobile Data Plans are much cheaper & offer better value to both PrePay & On Account customers, than what Telecom *currently* does.
Please post factual information, not nonsense.
Hey Get it right David - what floor of the Voda building are you on? We should meet at the cafe downstairs for coffee...
ill give you some facts.
Vodafones current 3G network is bullcrap and slow. I have a vodem and T-stick and the speeds on the vodem are not even close to comparible to the speed and coverage of the t-stick, even in the urban areas where they claim to have their full 3G network
If you want speed go telecom . if you want lots of sata but are prepared to have dial/up like speed go with vodafone
nothing but competitive. may. 24mbps w/ HSPA+. yes. yes. yes. yes.
IT'S OVER NINE THOUSAAAAAAAAAAAAAND!!!!!!!!
Get it right David.
Your best mate and family plans are useless as they are only onnetwork plans. If you call out of network you are financially penalised. This is like saying you can call anybody provided they are only on the Vodafone network.
Who said high MTR's don't have an effect on retail prices.
By the way how much does it cost per minute to call out of network on these plans.
Vodafone investing $500 million in to their network? Where did you get that info from? Currently the data plans used by both networks are pretty much the same EG the 1GB plus plan. Voda have introduced prepaid data plans but only because Telecom have forced them to as they know that Telecom are launching their own. Telecom are investing 2 Billion dollars in their broadband and mobile network and have even upgraded most of their backhaul to fibre which will see significantly faster data speeds where vodas backhaul is still copper. If you want to look at what is cheaper and offers better value on either a data plan or voice plan may be you should research it more.
@ Voda vs Telecom
RE: $500Million investment in new Rural Extended Network - 900Mhz UMTS, see this link:
http://www.vodafone.co.nz/about/media-centre/2008-media-releases/nationwide-mobile-broadband-investment.jsp
NOTE: Vodafone brought the release date forward due to Telecom's new Network release. Which can only be viewed as a win for customers.
Here is the updated Media Release for this year about the new Rural Extended Network - 900Mhz UMTS Network:
http://www.vodafone.co.nz/about/media-centre/2009-media-releases/3g-coverage-for-all-new-zealanders.jsp
Vodafone are also investing in Fibre backhaul, to think otherwise is incorrect. Vodafone have partnerships with many Fibre suppliers around the country, in Auckland they are in partnership with Vector, who supply Fibre Backhaul to their Red Network & Cellsites.
Also, since when were Vodafone "forced" to do anything? Telecom are launching a "technologically speaking - catch up 3G Network" of which Vodafone have had for years & Vodafone are significantly improving coverage, especially in the Rural areas "so where you get 2G now, you will have 3G by May 31st - to 97% of where New Zealanders live, work & play" providing you have a compatible phone or device that operates on the 900Mhz/2100Mhz UMTS frequency.
As for cheaper Data Plans, please show me where Telecom beat the PrePay Data Plans that Vodafone offer:
http://www.vodafone.co.nz/shop/plansMobileInternet.jsp?plantype=data&billingMethod=prepay&menuKey=mnit600004
Or, for that matter the On Account Data Plans:
http://www.vodafone.co.nz/shop/plansMobileInternet.jsp?plantype=data&billingMethod=onAccount&menuKey=mnit600004
$69.95 for 3GB of Data, plus $10 for another 3GB = Total: 6GB for $79.95
Telecom's Mobile Data Plans:
http://www.telecom.co.nz/content/0,6845,205980-203067,00.html
Not only are Telecom more expensive, but you can't get as much Data either, so yes, I have done my research, thanks.
Finally, as for Telecom investing $2billion in their landline & mobile networks, it's important to note, that the $1.4Billion (for their landline network) is spread out over 4 years, which is $350Million each year - which doesn't when put into perspective.
Dear Vodafone clone, you must be psychic, how can you say your prices are cheaper when you have not seen the price plans for Telecoms new network. Likewise you have not seen the price plans from NZ Comms and will not until they launch. Talking about investment Vodafone when are you going to start installing equipment in Wellington exchanges, all this spin that you are awaiting a decision from the Commerce Commission concerning roadside cabinets is just a red herring. I note Orcon has had the balls to install equipment in Wellington exchanges. Isn't it amazing that Vfone is creaming it. For a mobile market share of 55% and a population base of only 4.3 million. Vodafone NZ is the highest performing subsidiary (as in return on investment) in the Vfone empire. Just shows consumers are paying far to much for mobile calls and data.
Watch Vfone magically reduce their prices once Telecom and NZ launch into the marketplace.
LOL!!! That is real great. Whet a awesome comment that is. Shows you know nothing.
A lot of the Voda evangelists are stating that Telecom are only playing catch with this new network, saying Voda already has 3G. Telecom already has 3G in its CDMA Network (Evdo Rev A is 3G Tech) which is already faster and has better coverage that what Voda have today.
What Telecom is doing is providing customers with hardware that utilises the WCDMA network better. Good CDMA handsets that really get consumers turned on are hard to find.
Point Im trying to make is that Telecom already has 3G.
I have a personal right to bag Telescum at every opportunity. They sliced my income down 25% in the last five years so that I'm earning $10/hr less than my Aussie counterparts in what I do. Yes the technology is good, but I have the right to bag them. Grumble grumble.
Telecom have to play catch up because they chose the wrong mobile technology side (CDMA), not to mention Telstra decided to cut of its CDMA network, leaving Telecom in the gurgla when people on CDMA phones wanted to go there!!
As for prices or better deals coming around because of this new XT network, I wouldn't hold your breath!! Both Telecom and Vodafone are guilty of extracting exorbatant profits from NZders for the last 10 years!! Maybe bringing in the 3rd network from NZ Comms might make a difference!! You just have to look at the deals and plans you get in Australia or other countries, to see that we are being severly ripped off!!
Adam R I totally agree with you. I cannot see Telecom dropping their prices once they launch this new network.
I do hope NZ Comms does make a difference. I thought that once Orcon and Compass came into the market as MVNO's pricing might drop but after three years since they signed wholesale agreements with Vodafone have given up seeing both in the mobile marketplace.
Either way, the prices for mobile phone and data access are still far too high, and slow, compared with the rest of the world. We will still be getting screwed. There is still no flexibility with plans or what the telcos offer, compared with what's happening around the globe.
I saw this commercial. It's a good one, but I don't think they chose the right person to star in it! I would never associate Mr Hammond with a mobile network... The kind of commercial that I think was well thought was one for a Salt Lake City used cars lot in which the Top Gear cast stared with a huge success. Now that is a subject which can be well exploited by these people. When these people who really know their card tell you to buy a car from there you will go and probably buy one, but if they tell me to switch the mobile network, I'm not sure I will be interested.
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