Telecom forced to remove TV ad

A still image from the TVC

The telco soon to be known as Spark has been told by the Advertising Standards Authority to kill a TV commercial.

A recently released ASA decision says Telecom’s ad for music streaming service Spotify shows a man throwing a TV off a balcony. The ad was created by Saatchi & Saatchi and was part of a series of ads featuring a man with giant hands.

Complainant V Hansen said action was an unsafe action and had the potential to be emulated by a member of the general public.

Telecom said the ad was hyperbolic and said it had consulted with the Television Commercial Advisory Board, which did not give feedback that the TV ad was socially irresponsible.

It also said it has a large customer base and if the TV ad was clearly socially irresponsible, Telecom would have received many more complaints.

However, a majority of the ASA’s complaints board members thought while the  character’s giant hands were obviously hyperbolic, his actions were realistic.
 

vyoung@nbr.co.nz

This article is tagged with the following keywords. Find out more about My Tags

NZ Market Snapshot

Forex

Sym Price Change
USD 0.7900 0.0016 0.20%
AUD 0.9091 0.0007 0.08%
EUR 0.6372 -0.0003 -0.05%
GBP 0.5043 0.0001 0.02%
HKD 6.1279 0.0082 0.13%
JPY 93.1630 0.2770 0.30%

Commods

Commodity Price Change Time
Gold Index 1201.1 7.690 2014-11-21T00:
Oil Brent 78.6 -0.120 2014-11-21T00:
Oil Nymex 76.5 0.710 2014-11-21T00:
Silver Index 16.4 0.260 2014-11-21T00:

Indices

Symbol Open High Last %
NZX 50 5495.8 5509.9 5495.8 -0.44%
NASDAQ 4751.0 4751.6 4701.9 0.24%
DAX 9521.2 9736.1 9484.0 2.62%
DJI 17721.0 17894.8 17719.0 0.51%
FTSE 6678.9 6773.1 6678.9 1.08%
HKSE 23883.3 23936.3 23437.1 1.98%
NI225 17285.7 17381.6 17300.9 0.33%