Two Nicks become New Zealand’s Lion Men at Cannes
Auckland advertising wizards Nick Garret and Nick Worthington could soon be known as "The Lion Men.”
Their agency ColensoBBDO scooped a record 12 Lions last week at Cannes, beating a previous record of 10 set by Colenso in 2010.
Colenso BBDO was Australasia's most successful agency at the event, being ranked fifth in the world on the 2012 Effie Effectiveness Index, and was also Australasia's most effective creative agency.
Campaigns for DB Breweries' Export Dry and Monteith's brands won eight Lions.
The Wine is Over campaign for DB Export Dry took two silver and two bronze Lions, including a silver in the titanium and integrated category, while Monteith's Sorry about the Twigs Folks work was awarded two golds, a silver and a bronze.
Adding to Colenso’s pride of Lions were the Donation Glasses fundraising campaign for Pedigree that won a gold Lion and Mountain Dew Skate Pinball for Frucor, which clinched a silver and two bronze.
Agency managing director Mr Garrett says the awards are “testament to the continued evolution of the agency, and our focus on result-generating creativity”.
Chairman Mr Worthington says they show “Kiwi creativity and effectiveness being recognised on the world stage”.
The Cannes Lions Festival of Creativity is a major global industry event, attracting more than 34,000 entries for this year’s awards.
The Auckland agency also has more lions than any other in the 288-office BBDO group.
It is also the second most effective BBDO agency in the Effie Effectiveness Index after Sancho BBDO (Bogata), which ranked second equal.
Other New Zealand agencies awarded at Cannes include Clemenger BBDO, which picked up three Lions, Special Group won two, while Publicis Mojo, DDB and Saatchi and Saatchi all won a Lion each.