Viral video: the ultimate generic brand video

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Stock video provider Dissolve has taken the text of Kendra Eash's brilliant advertising takedown, "This Is a Generic Brand Video," originally published by McSweeney's, and set it to actual stock video clips.

The company explains: "The minute we saw Kendra Eash's brilliant 'This Is a Generic Brand Video' on McSweeney's, we knew it was our moral imperative to make that generic brand video so. No surprise, we had all the footage."


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