Vodafone New Zealand's customer count fell a net 6000 to 2,314,000 during the three months to December 31, 2012 (the third quarter of its financial year), according to figures released by its UK parent overnight.
The carrier still holds a big lead over rivals Telecom and 2degrees, but its total mobile connections have slipped more 100,000 over the past 12 months, and 170,000 over the past 24 months amid six straight quarters of customer losses.
The latest standings:
TOTAL ACTIVE MOBILE CONNECTIONS*
Vodafone: 2.31 million (46.96%)
Telecom: 1.57 million (31.78%)
2degrees: 1 million (20.24%)
TelstraClear/MVNOs: 50,000 (1.01%)
Vodafone (and Telecom's) traditional spin is that they are losing low-value pre-pay customers to fast-growing 2degrees.
That theory has been backed by falling pre-pay numbers. Vodafone's percentage of customers on prepay - around 70% when 2degrees launched - has been falling every quarter since the newcomer launched. But for the three months to December 31, it actually edged up, from 66.2% to 66.6%.
New acquisition TelstraClear accounts for almost all of the 50,000 or so "mobile virtual network operator" (MVNO) customers - (for TelstraClear Mobile is a rebadged version of Vodafone's 3G service). Historically, Vodafone hasn't included TelstraClear Mobile customers in its total. The deal to buy TelstraClear closed on October 31, a month into the December quarter. It was not immediately clear if the 50,000 TelstraClear customers were included in the total. [UPDATE, a Vodafone spokeswoman told NBR this morning: "The quarter three customer numbers do not include data from TelstraClear, or M2M [machine-to-machine] connections."]
As the buyout was made official on October 31, Vodafone said it would TelstraClear as a separate business unit for five or six months. TelstraClear branding would be phased out altogether in about 18 months.
In August last year, Telecom reported a mobile "reset" as it closed down its old CDMA network, shedding hundreds of thousands of customers from its total and claiming they were dormant in any case (begging the question of why they were ever included in its active customer total).
Beyond the inactives, many CDMA customers strayed to Vodafone or 2degrees rather tan upgraded to XT.
Also in August, 2degrees said it had hit the 1 million customer milestone, with 100,000 customers on contract.
Last week, the carrier said data use on its network tripled over the past year. However, it would only waffle in percentages, refusing to give NBR any hard update on its customer numbers (2degrees is privately held, and thus free from the detailed reporting requirements imposed on its competitors).
Vodafone has lately been pushing a Dual Carrier upgrade to its 3G network, which suits high-end smartphone users, but has also been jabbing pack in the pre-pay market, where all three of the major carriers are now offering keen $19/month packages.
Weaker than expected global result
Vodafone PLC does not break out quarterly financial results for its New Zealand subsidiary.
Vodafone NZ recently files full-year result for the year to March 31, 2012 with the Companies Office. Net profit rose to $175 million from $151.5 million a year ago on revenue fell that fell 4.3% to $1.62 billion.
Vodafone PLC delivered a disappointing worldwide result for its December quarter. Organic service revenues, which exclude items like handset sales but include calls, texts and data, fell 2.6%, worse than the expected 2.4%. The company was hardest hit in Europe, where the financial crisis and regulatory changes saw a double-digit drop in revenue in several countries.
* Companies count each mobile connection, not each individual customer - so a person with a work cellphone, personal cellphone, tablet and GPS each with their own SIM card would count as four connections, for example. While Telecom and Vodafone, as listed companies, have to release detailed customer numbers, privately-held 2degrees sticks to general numbers. Telecom, Vodafone and 2degrees count mobile connections as those that have been used in the past 90 days.
This article is tagged with the following keywords. Find out more about MyNBR Tags
- Joyce associates openly talking about leadership change
- Whanganui’s Sarjeant Gallery to get multimillion dollar extension
- Parent, widow of Pike River casualties fail to force review of decision to drop charges against Whittall
- iPredict decision the work of 'officious aliens' – Crampton
- Bank picks lower home loan rates in 2016
Most listened to
- Tim Hunter on why Veritas is doing it the hard way
- Matthew Hooton on whether Steven Joyce will be the next national leader
- Rodney Hide on why all city planners should be fired
- Nevil Gibson discusses his latest Editor's Insight on films
- The NBR crew throw around some of the week's top stories
- Rob Hosking breaks down the political and economic week that was
- "A tragedy" - David Farrar on his disappointment with Simon Bridges
- New F&P product pipeline exciting, says Macquarie senior investment adviser Brad Gordon
- Taupo Motorsport Park executive director Tony Walker on the park's rebranding
- NZIER senior economist Christina Leung on why she does not think the OCR will hit 2%
- NBR's Cameron Officer talks about the NBR Car of the Year 2015
- John Barnett on Brewer: ‘Boy, has he got a bit to learn’