Vodafone has pulled its iPhone 4 insurance offer.

For $9.95 a month, owners of Apple’s latest wonderphone were guaranteed a replacement handset in 48 hours following fire, loss or theft.

After online ribbing from a retail chain earlier today, Vodafone head of corporate communications Paul Brislen confirmed the policy had been withdrawn.

But stock problems mean the company is not confident it can supply a replacement within that time-frame, Mr Brislen told NBR.

Policies will be honoured for those who have signed up so far, but new sign-ups won't be accepted until stock levels improve.

A new iPhone 4 sells for $1099 (16GB) or $1299 (32GB) off contract.

On the iPhone 4’s August 4 “launch” day, a limited number of handsets sold out within four hours and supply has been sporadic since.

When a new shipment arrives, it sells out the same day.

People could still insure iPhone 4 through their home and contents policy provider, Mr Brislen said.

Meantime, Cantabrians, don't leave your smartphone lying on any shaky looking mantelpieces.