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Walden to leave TBWA\Whybin

TBWA\Whybin chief executive David Walden has confirmed persistent rumours he is leaving the agency amid rumours of a management shake-up.

NBR ONLINE understands former DDB group creative head Toby Talbot will be at the helm of the agency from April 1, although Mr Walden will stay on as a “consultant” until the end of the year.

April 1 will be the anniversary of when Mr Walden founded the agency some 16 years ago.

A formal announcement is expected early next week from the network’s Hong Kong office. Mr Walden told NBR that until then his hands were tied and declined to comment further.

Last year NBR reported the outspoken ad boss sold his share in TBWA\Whybin back to parent Omnicom.

Since then the veteran ad man told media he was on the hunt for a successor.

For full coverage, including who else is in and out, see the new look NBR Print this Friday.

More by Victoria Young

Comments and questions

Todd McLeay and Toby Talbot, the new management team at Whybin's. Andy Blood and Devo out - I wonder how 2 Degrees feel?

For all his bluster, front and humour, Waldo is actually a very smart ad man. The industry needs more of his energy to get on with things, rather than naval gaze and pontificate over the 'science' for weeks.

The end of an era. David Walden is one of the greatest minds in NZ advertising, and oversaw some incredibly impressive campaigns like ASB's Goldstein (who can remember the garbage that followed when ASB retired Goldstein and TBWA after ten years?), other campaigns like 2 Degrees, and 100% Pure.

Nice one Devo. Mission accomplished. Interested in mentoring a like-mind? ;)

Sure thing call me !

Devo, now you can write the book ... anecdotes galore. Have some fun.

Waldo, you were an amazing colleague, competitor and comrade. Enjoy the next stage, you deserve it. This surely deserves a lunch! Cheers, Good Cop.

He said some time ago he was looking at succession and that is what he is happening. It is not a shakeup so is it really news?

Devo was brilliant; under it all a kind man who cared about his clients more than awards or egos. With the Toby show in town things are about to change.

I guess it fits. It was 'all about' Devo for the last 16 years. And it will be 'all about' Talbot now without a doubt.

Todd McLeay as the new TBWA CEO is an interesting choice. On the upside he'll open doors to clients, he has a strong client-side reputation, and he should bring some business nouse to the table. On the downside, what has he actually done? NZ Lotteries is hardly a challenging CEO role, APN didn't work out, and before that he was just a small cog in the Vodafone world.

So that will be a spectacular farewell party. And very well deserved. Good move with Toby T. Go well Devo!

There comes a time in every man's life when he must make way for a younger man.

McLeay lasted 5 minutes at NZ Post, 5 minutes at APN, years at Lotteries. Adland is a harsh world. Let's see...

Too true. Nice guy but hardly charasmatic and not known as a great "luncher" :-)

Walden for Mayor