What Theresa Gattung's up to
"Quality ready-to-eat meals is a massive gap in the New Zealand market."
Featured commentFormer Telecom chief executive Theresa Gattung's new venture is all for the love for food.
The business leader has teamed up with 2012 Businesswoman of the year Cecilia Robinson to produce a home meal kit delivery service, which launched yesterday.
The pair already worked together on Ms Robinson’s nannying service, au pair link. Each has a 40% share of the new company, My Food Bag.
The company delivers meal kits for a week’s worth of dinners, along with recipes by chef and dietician and 2011 MasterChef winner Nadia Lim, who has the remaining 20% of the business.
A classic bag which makes five meals for four people is $179, and a gourmet bag which has four meals for two people costs $139.
Ms Gattung says she sees the business as a way to help people who are time poor but favour fresh food.
The business leader says she believes there is an increasing culture focused on food which is locally resourced.
"It's not a new business model in the world. It's in Europe and there are variants in New York, but we¹re the first to bring it here."
Through au pair link the company already has a database of families which will be used as the company markets its new concept, says Ms Gattung.
"We'll also be using all the traditional channels to go to market as well as social media."
Ms Robinsons says Mainfreight are the chosen logistics partner for the service and the company brought former Nosh general manager Mike Wales on board as general manager.
Back to home
Back to top
Print
Latest
NBR SERVICES
SUBSCRIPTIONS
Sign up for NBR subscriber content or email alerts
Comments and questions13
Sure it will be as successful as her Telecom and Wool ventures.
With Theresa Gattung's involvement, it won't be the prolonged hot weather that taints this product, from production to delivery.
Who the hell cares. I am sure all the Telecom shareholders who lost small fortunes during her reign couldn't give a rat's a...!
Fantastic!! it's great to see Theresa venturing into something that will help people who have busy schudules, she has obviously experienced it first hand & has found the niche that could take off - especially if it is cost effective & healthy as well as good tasting!
When & where can we find out more? Will it be an on-line service or available via supermarkets? I am very keen to find out more.
You make it sound like she's opening a soup kitchen for the homeless.
Quality ready-to-eat meals is a massive gap in the New Zealand market.
Waitrose in the UK has aisles dedicated to amazing fresh, ready-to-eat or quick-to-prepare quality healthy meals.
Least if she stays in private companies the loss to shareholders can be contained.
Shows how out of her league she was at Telecom to be having to do something like this.
This woman is a commercial hazard and should not be exposed to the public every again. As anyone who invested with her in Telecom.
Be charitable ... at least Deane's not involved!
It's a niche market idea and will probably make a living wage for a couple of people targeting a big city market with high-wage female clientele.
At $35 per meal for two - there seems to be a high markup on the items - and I'm not sure that the company IP (recipes and notes) stands up as good value for a second or third purchase for people.
There seems to be a little too much PR (both in the article and some of the comments) for what seems a small business start-up - but maybe the high profile of the people involved means it deserves a mention.
Who ate the pies then?
How do we order this food?
www.myfoodbag.co.nz