What Theresa Gattung's up to
"Quality ready-to-eat meals is a massive gap in the New Zealand market."Featured comment
Former Telecom chief executive Theresa Gattung's new venture is all for the love for food.
The business leader has teamed up with 2012 Businesswoman of the year Cecilia Robinson to produce a home meal kit delivery service, which launched yesterday.
The pair already worked together on Ms Robinson’s nannying service, au pair link. Each has a 40% share of the new company, My Food Bag.
The company delivers meal kits for a week’s worth of dinners, along with recipes by chef and dietician and 2011 MasterChef winner Nadia Lim, who has the remaining 20% of the business.
A classic bag which makes five meals for four people is $179, and a gourmet bag which has four meals for two people costs $139.
Ms Gattung says she sees the business as a way to help people who are time poor but favour fresh food.
The business leader says she believes there is an increasing culture focused on food which is locally resourced.
"It's not a new business model in the world. It's in Europe and there are variants in New York, but we¹re the first to bring it here."
Through au pair link the company already has a database of families which will be used as the company markets its new concept, says Ms Gattung.
"We'll also be using all the traditional channels to go to market as well as social media."
Ms Robinsons says Mainfreight are the chosen logistics partner for the service and the company brought former Nosh general manager Mike Wales on board as general manager.