Institution - University of Otago
Creative Hype has developed an innovative promotional product targeted at top level Rugby Union/League clubs; promotional headgear based on the protective headgear worn by rugby players. Themed in team colours and with the sponsoring brand featuring prominently on the front, the headgear is made of cardboard and is extremely easy to assemble, utilising interlocking tabs. Supporters can receive the product in flat form when walking into stadiums and assemble it themselves. The headgear can then be worn by fans in support of their team and in doing so intimately associate the sponsoring brand with the sporting experience, thereby generating excellent exposure.

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