Lincoln University professor whose book boosted the then struggling A2 Corporation breaks his self-imposed ban on talking about the company.

Plans to raise funds through a placement to institutional shareholders may help milk marketer graduate to NZX main board.

Shares in the company have soared 154% this year.

The alternative-market listed company will shift its focus in a bid to ramp up growth, including directly marketing into New Zealand.

A2 Corporation plans to change its constitution to allow the company to move from the second board to the NZX main board.