An Indonesian cigarette manufacturer has lost its bid to takes its trademark spat with Fonterra to the Supreme Court.

UK butter brand Country Life has used aging punk rock star Johnny Lydon in its advertising to bizarrely attack the origin and flavour of Fonterra's Anchor brand.

While NBR chortles at the prospect of the man formerly known as “Johnny Rotten” pushing any kind of expirable goods, the latest round of Country Life advertising has caused a bit of a stir in the UK.

Its foray into China didn’t go so well, but Fonterra has set its sights on a new frontier – selling yoghurt to young, over-worked women with digestive problems.

It’s a lucrative market – stage two of the Anchor Symbio Survey on the digestive health of New Zealand women, conducted by polling company Colmar Brunton, found that 60% of women aged 18 to 39 report feeling stress at least weekly, compared to only 36% of women over 40.