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Andrew Stone

Philips pulls out of Australasia TV markets; drops All Blacks sponsorship

Philips is to stop selling its flat screen televisions in New Zealand and Australia at the end of the year.

At the same time, the company’s sponsorship of the All Blacks is also due to be reviewed by both parties.

It’ll be a short discussion. Philips ANZ Corporate Communications rep Sarah Campbell says the decision has already been made to drop the sponsorship, which centred around her company’s TV products.

Philips has been a primary All Blacks sponsor for 15 years. The NZRFU has been informed the sponsorship will terminate January 31.