It may have caused uproar, but Tui - denying the whole thing was pre-planned - is capitalising on the beer drinking bride from Taranaki.

Boundary Road Brewery, owned by Independent Liquor, has poked fun at the trade marking of “Radler”.

Hard times for hard liquor as the government thumps wine and spirit drinkers with a 4.55% tax excise rise.

Law commission chief Sir Geoffrey Palmer’s proposed alcohol tax increase will disproportionately hurt craft brewers, who argue they are the very people who promote responsible beer drinking the most.

It was a case of "bugger" for the creative team behind the Tui billboard ads yesterday.

They pasted up their latest witty creation beside Auckland's busy northwestern motorway.

It said: "The dry spell will end tonight. Yeah Right."

Within three hours of the paint drying on the new billboard it was raining.