[UPDATE: See Telecom statement on alternative plans end of main text]

Ralph! We miss you already!

Hot on the heels of Ralph Brayham's resignation, the Big Time uncapped data plan championed by the Telecom head of home services has got the chop.

After six straight quarters of declining market share in retail residential broadband, Telecom managed a slight uptick in the first quarter of 2009. Its new $59.95 a month uncapped data plan should help the fight back - although analysts remain cautious.