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Coca Cola

Supreme Court rules on bid to halt major price-fixing case

Auckland airport stoked on Coke

Tony Falkenstein

Forget TV: Coke targets young with social media at the Olympics

Sponsors are leaning heavily on Facebook, Twitter and iPhones to not only reach more young people but also turn them into brand messengers.

“Enhanced” water: who’s ripping off who?

Consumers of the latest drink fad to hit New Zealand, “enhanced” water, may find themselves more confused than enthralled as four companies gun for a market stranglehold with near identical marketing, packaging and even content.

Beverages giant Glaceau originated the concept back in 1996 with its Vitamin Water range, and after screaming to prominence in hip-hop videos (including endorsement and company shareholding by rapper 50 Cent), award ceremonies and appearances in the hands of Hollywood starlets its success has now reached $US500 million in US sales annually.