New Zealand’s top companies focus their websites too much on marketing and bury their investor relations content, the organisers of the 2008 Wired Best Investor Website Awards say.

Inernational best practice suggested that online marketing and investors relations were separate but equally important strategies to develop online, organisers said.
Wired consultant Bruce Russell said that particularly when investors were becoming increasingly skittish, companies should be doing all they could to make it attractive for them to look at a company.