A diverse mix of organisations and individuals have formed a coalition to promote country of origin labelling (CoOL).

In Auckland’s Grey Lynn tomorrow two panels of speakers – one representing producers and the other consumers – will be opining on CoOL

Head of the consumer CoOLness group is economist and intrepid traveller Gareth Morgan. He’s joined by champion athlete Allison Roe, Consumer New Zealand chief executive Sue Chetwin and Green Party safe food campaigner Sue Kedgley.