Colmar Brunton and its global partner Millward Brown have identified emerging trends in the digital media sector for 2012.

More than 300 of New Zealand’s most famous books have been submitted to be digitised and made available for ebook and smartphone customers, it was announced today.

Licensing has formed a venture to digitise the books. Copyright Licensing – a non profit copyright collective representing book publishers and authors – will be seeking rights from publishers and authors to digitise further works, which would be made available under licence to libraries, booksellers and the educational sector.