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Ben Goodale

Content must be consistent with the brand

Fri 28 Aug

A recent Gartner study found 78% of global CMOs believe content is the future of marketing; and this year over 90% of traffic on the internet will be video. New Zealand is seeing the impact of this now.

 
Professor Joseph Nye

Ideas matter: UK unexpectedly tops new 'soft power' index ahead of US

Fri 21 Aug

First comprehensive study on soft power reveals unexpected shifts in which countries control the power of words.

Newland Burling & Co Ltd's Olly Newland

Property finance ad on Facebook deemed 'contradictory and confusing'

Tue 18 Aug 2

ASA rules Facebook advertisement to be removed for confusing customers.

Social eco-systems: can we move beyond Facebook?

Fri 31 Jul

Recently, I sat in an industry conference with agencies, marketers and media owners debating the hot topics of the year ahead.

Websites and the cyber-bullying law

Fri 17 Jul

By following the right process, websites can reduce their exposure under the new Harmful Digital Communications Act.

 

Websites and the cyber-bullying law

Fri 17 Jul

By following the right process, websites can reduce their exposure under the new Harmful Digital Communications Act.

 

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