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Our industry and our clients are obsessed by the new and shiny. Ten years ago we were dazzled by the possibilities of social media. More recently, the newest, shiniest toy in the sandpit has been content marketing.
A recent Gartner study found 78% of global CMOs believe content is the future of marketing; and this year over 90% of traffic on the internet will be video. New Zealand is seeing the impact of this now.