Pub quizzes are going upmarket with a new Heineken beer promotion offering tickets to the Rugby World Cup final as the lure.

Telecom has removed a video clip from YouTube that promoted the company’s new logo.

The clip featured Chris Knox’s “It’s love” as it’s backing track - the same Kiwi song used by Heineken in a campaign recently launched in the US.

NBR 24/7 featured the Telecom and Heineken videos side-by-side in a story yesterday afternoon, the better for readers to judge the audio crossover between the phone and beer campaigns.