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IAB

Advertising search spend soars in 2013

Graph 1: Spending on search and directories

Online advertising has biggest quarter to date

The online media mix

IAB: Online ads to overtake print by 2016

Graph 1: IAB forecast of ad spend to 2016

Search continues to dominate; new social media category reported.

NZ online ads grow faster than TV

IAB tracks growth in video and mobile ads.

NZ online ads grew 24% in 2011; mobile appears on radar

IABNZ estimates that online ad spend will increase its share of the total ad spend market from its current position of 12% to 19% by the end of 2013 Also, the annual mobile ad spend from IABNZ