IAB

IAB NZ chief executive Adrian Pickstock

Digital advertising likely to overtake newspapers in 2015

Fri 12 Dec 14 2

Digital ad spend in 2014 Q3 rises to $149 million.

Alisa Higgins

Internet advertising industry head quits

Tue 13 May 14

Mr Randall says when Ms Higgins joined in 2009 the IAB represented 40 members, while now it represents more than 120 companies including major advertisers

Graph 1: Spending on search and directories

Advertising search spend soars in 2013

Mon 24 Feb 14
Graph 1: IAB forecast of ad spend to 2016

IAB: Online ads to overtake print by 2016

Fri 7 Jun 13

Search continues to dominate; new social media category reported.

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