Update 4pm: PwC has apologised for the error about internet advertising spend.
As native advertising becomes more popular, industry standards organisation wants more clarity.
Digital ad spend in 2014 Q3 rises to $149 million.
Mr Randall says when Ms Higgins joined in 2009 the IAB represented 40 members, while now it represents more than 120 companies including major advertisers
The Meeting Place of Intelligent Business