IAB tracks growth in video and mobile ads.

IABNZ estimates that online ad spend will increase its share of the total ad spend market from its current position of 12% to 19% by the end of 2013.  Also, the annual mobile ad spend from IABNZ

The Interactive Advertising Burea (IAB) has recorded yet another quarter of growth in New Zealand's online advertising market, which is now on a par with radio and magazines.

The IAB's latest survey, collated by PriceWaterhouseCoopers, found April-June 2010 online ad spending was up 13% or $7.26 million quarter-on-quarter to $62.55 million.

The result was nearly 20% ahead of the same quarter last year.

Of the nine major advertising categories, online or "interactive" was the only one to enjoy growth during 2009, according to Advertising Standards Authority (ASA) figures released today.

The total advertising market plunged to $2.04 billion in 2009, a $272 million or 12% drop over 2008’s total ad spend of $2.32 billion.

But online ads bucked the trend, increasing $21 million or 10.5% year-on-year to $193 million (see table below).

Print, TV and other traditional media may still be starved of advertising. But on the web, the recession’s not touching the sides.

Total online advertising spend was up 15.8% over the year-ago quarter to $57.69 million for the three months ending September 30, according the latest Interactive Advertising Bureau/PricewaterhouseCoopers survey of major sites.

Quarter-on-quarter, spending was up 9.91%.

The survey’s trailing 12-month total also hit a new high of $207 million.

The Australian arm of the Interactive Advertising Bureau has been first out of the blocks with online advertising stats for Q2.

For the three months to June 30, the IAB recorded a 9.8% jump in online spending over the June quarter in 2008, with revenue reaching $A453 million ($NZ539). Growth over the March quarter was less stellar, at 3%. And both quarters were actually down on Q4 2008 - a quarter that has always been seasonally high - on $A462 million ($NZ550 million).