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IAB

Drastic drop in social media spend in biggest online advertising quarter to date

Total online spend for Q2 2014

Internet advertising industry head quits

Alisa Higgins

Mr Randall says when Ms Higgins joined in 2009 the IAB represented 40 members, while now it represents more than 120 companies including major advertisers

Advertising search spend soars in 2013

Graph 1: Spending on search and directories

Online advertising has biggest quarter to date

The online media mix

IAB: Online ads to overtake print by 2016

Graph 1: IAB forecast of ad spend to 2016

Search continues to dominate; new social media category reported.