Alisa Higgins

Internet advertising industry head quits

Tue 13 May 14

Mr Randall says when Ms Higgins joined in 2009 the IAB represented 40 members, while now it represents more than 120 companies including major advertisers

Graph 1: Spending on search and directories

Advertising search spend soars in 2013

Mon 24 Feb 14
Graph 1: IAB forecast of ad spend to 2016

IAB: Online ads to overtake print by 2016

Fri 7 Jun 13

Search continues to dominate; new social media category reported.

Google NZ country manager Tony Keusgen

NZ online ad spend climbs to new all-time high

Tue 13 Nov 12 4

The good news and the bad news.


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