Iggy Pop’s Kiwi remake of his classic tune ‘The Passenger’ will be launched today to promote Orcon's new broadband network.

Punk's granddaddy Iggy Pop has 2,612 fans on Orcon’s Facebook page to promote its next generation broadband campaign.

The campaign launched last week and is seeking eight Kiwi musicians to audition for Mr Pop’s remake of his classic song “The Passenger”. The remake is part of the internet provider’s campaign to market its new network.

This is not Mr Pop's first outing as a pitchman.