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Johnny Rotten

Johnny churning up rot for Fonterra

UK butter brand Country Life has used aging punk rock star Johnny Lydon in its advertising to bizarrely attack the origin and flavour of Fonterra's Anchor brand.

While NBR chortles at the prospect of the man formerly known as “Johnny Rotten” pushing any kind of expirable goods, the latest round of Country Life advertising has caused a bit of a stir in the UK.