A renewed focus on books and stationery in the store will be the central pillar of bookstore group Paper Plus’ $22 million rebrand, but the co-operative is also keeping an eye on the online market with plans to launch its first round of internet sales early in the new year.

The rebranding – officially announced yesterday after two years of planning – will see every one of Paper Plus’ 106 New Zealand stores refurbished over the next two years, with the goal of opening another 20 stores over that period.