Sam McIvor

Pork production systems to be revealed on labels

Thu 23 Jul 09

New Zealand’s billion dollar pork industry has vowed to prove consumers can have confidence in its farming practices by telling them how the products are grown.

Pig farmers faced a storm of controversy this year following media coverage of pigs growing in sow crates – small cages that restrict their movement.

But now, the industry has revealed a plan that will inform consumers how the product they are considering buying was produced.

NZ Pork re-brands swine flu to save $1 billion industry

Fri 1 May 09 5

It’s not swine flu; it’s ‘North American Influenza’ says the New Zealand Pork Industry Board as it sets out to defend its pigs against viruses and negative publicity alike.

The pork industry is worth an estimated $1 billion to the New Zealand economy and its leaders are worried that media-fed misinformation about influenza A (H1N1) could prove as deadly to the industry as the virus itself.

To quell any possible consumer backlash arising from flu fear NZ Pork has issued a statement extolling the safety of New Zealand-raised pork.

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