A month ago, it looked like Microsoft was succeeding in its attempt to refashion its image. A series videos, starring company founder Bill Gates and Jerry Seinfeld, seemed initally obtuse, but ended up winning the hearts and minds of the chattering classes. It seemed Microsoft had "got it" with a post-modern, hip message for the media-saturated generation. Now, it's not only Apple that appreciates a little deadpan cool can go a long way.

The second instalment of the new Microsoft ad campaign featuring Bill and Jerry has hit the web (watch it here.), clocking one million YouTube views on its first day.