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Simms

Dell to create NZ dealer network; Johnston scores contract

The newly minted Simms NZ, headed by ex-Renaissance boss Paul Johnston, has landed the contract to create then supply a Dell dealer network - marking the US PC giant’s first real move beyond direct sales in New Zealand.

Mr Johnston (pictured) told NBR he will start recruiting immediately, targeting dealers who operate in the small-to-medium business market.

He expects Simms to sign its first Dell dealer by the end of the week.