Sony goes on the front foot.
For cinemagoers and viewers, last year was the best ever for purely Kiwi films, as well as for the Hobbit series.
Guess who has most to buck the world trend at the New Zealand box office?
Total takings have reached $US723 million, making it the second biggest film of 2014 after Guardians of the Galaxy.
Worldwide takings for the third Hobbit film have topped $US580.6 million
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