Sir Richard Branson excited about finding prospective entrepreneurial talent in land of long white cloud.

Sir Richard Branson is taking his Virgin brand to the world’s most expensive sport, but his annual budget of $90 million will still see his new Formula One team have the lowest budget in the competition.

Sir Richard has slapped his Virgin logo on everything from record labels to cola bottles to budget airlines, with varying degrees of success, and the £40 million annual budget for his newly announced Formula One sponsorship is just the latest chance to expand the brand.