Sky TV

2014's marketing plays of the year

Fri 19 Dec 14

The five best NZ marketing campaigns of the year.

'Here is the PWC report that made my tummy compass spin'

Sat 13 Dec 14 6

Tremor turns into a "video quake".

Netflix NZ could have slimmer content than its US parent, due to Sky TV's lock on local rights. That could lead to Netflix trying to foster its NZ operation by becoming more aggressive in geoblocking Kiwis trying to access its Goldilocks US service

Netflix confirms NZ launch

Wed 19 Nov 14 6

Perversely, a Netflix local launch could actually help Quickflix, Spark's Lightbox and Sky TV's Neon — and not for the reason you might think.

Top of the Lake: one several NZ shows recently added to Spark's Lightbox

Streaming video: most favour Sky TV's pending Netflix-style service

Sat 15 Nov 14

But Lightbox well-positioned to meet 70,000 first-year sign-up target, says survey of 1088 adults.

Auckland University's Professor Roderick Brodie says door-knocking is not even an issue

Door-knocking sales problem overplayed, says professor

Tue 4 Nov 14 1

Big business distances itself from claims while academic questions the veracity of door-to-door sales. 

Sky TV CEO John Fellet

Sky TV CEO talks up service upgrades

Tue 28 Oct 14 1

Customer turnover is increasingly important for Sky amid rivalry from cheaper web-based platforms.


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