Companies have limited control over how they’re discussed in public. Traditional marketing processes still play a role in the modern world but the new social media kid on the block opens new threats and opportunities for corporate communication.
The Spark boss will field readers' questions from 9.30am today. Leave a question now.
I am a very straight up communicator and one of the downsides of that is sometimes I might put something in a way that could have been said better. This was one of those occasions|665662