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NZ Pork re-brands swine flu to save $1 billion industry

It’s not swine flu; it’s ‘North American Influenza’ says the New Zealand Pork Industry Board as it sets out to defend its pigs against viruses and negative publicity alike.

The pork industry is worth an estimated $1 billion to the New Zealand economy and its leaders are worried that media-fed misinformation about influenza A (H1N1) could prove as deadly to the industry as the virus itself.

To quell any possible consumer backlash arising from flu fear NZ Pork has issued a statement extolling the safety of New Zealand-raised pork.