New Zealand-based mobile specialist Hyperfactory has scooped eight nominations - more than any other agency bar RG/A - for the Webby Awards 2009, a.k.a the Oscars of the internet.

Dubbed by The New York Times as “the internet’s highest honour” the Webby Awards are now in their 13th year.

New Zealand Trade & Enterprise’s Just Add New Zealanders website, designed to draw film, TV and commercial makers to godzone, plus Xero, The Hyperfactory and AimProximity were among the nominees for the 13th annual Webby Awards, announced this morning NZ time.

The so-called Oscars of the internet, the Webby’s drew 10,000 entries from around the world last year.