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'Cell site for your living room' coming to save Vodafone from XT

A “femtocell” sits inside your home or small business, boosting 3G reception. It’s a cell site for your living room, and it’s coming to New Zealand.

For years, mobile operators have salivated over the prospect of femtocells.

The name suggests a supermodel terrorist clique but in fact (for geeks, anyway) the reality is sexier.

A femtocell is a mini cell site.

It’s a box, which isn’t much to look at (see above), but features a 3G/UMTS radio that can handle four 3G cellphones can connect to. The femtocell plugs into a fibre or DSL land connection (your domestic backhaul, so to speak) to a mobile operator’s nearest grown-up base station. From there, your calls are routed through the regular cellular network. Installation is apparently plug-and-play, and DIY.

A femtocell boosts a customer’s indoor reception. Mt Victoria shading your regular reception? No need to worry.

And, if there’s a monthly fee attached, it boosts the mobile phone network’s profit, too. The thinking also goes that a subscriber who goes to the trouble of installing a femtocell should stay more loyal.

Now, the hype is over.

Vodafone is about to usher in the age of the commercial femtocell.

From July 1, Vodafone UK will offer a femtocell called the Vodafone Access Gateway, which will cost 160 pounds ($NZ386) to buy outright, or arrive free with mobile plans costing from 15 pounds ($NZ36) a month.

A spokesman for Vodafone NZ said the femtocell would be released here, but there’s no word on where or when.

When they arrive, they'll definitely help in the war on XT. My tests, so far, have found Telecom's new 3G network faster in more places - as the increasingly annoying Hamster prnnounces - than Vodafone 3G. Femtocells should put Vodafone back in front. Until, of course, Telecom hauls in a similar product.

This is going to be an exciting product niche. Femtocells are naturally friendly toward home zone deals (making calls on your mobile at a landline rate; a big bone of contention for Two Degrees). And watch for hybrid femtocells down the track, which throw in wi-fi support.

Most intriguingly, since it uses the internet (your DSL line) as the most domestic of domestic backhaul, a femtocell is also very VoIP friendly.

Two years ago now (this product has been a long time in gestation at Vodafone worldwide) a senior Vodafone NZ manager demonstrated Vodafone-badged VoIP software designed to run with a home gateway. If Telecom lost its $42 a month free local calling monopoly, that's where things could get really interesting.

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Comments and questions
27

Chris
Why would I pay an upfront fee for a product that improves Vodafones network (coverage and traffic)? Shouldnt they be giving me this product so they dont have to build as many large masts?

And how will traffic charges work? Will my mobile voice traffic start to contribute to my data cap? In essence unless the data is zero-rated then I'm not really paying "landline charges" for my calls in the "home zone". So I'm paying a fee for the product to make calls and the cost of carriage via my data plan?

Finally, how does a Vodafone femtocell running over a Telecom (or any other ISP) DSL connection get commercial agreement? Is Telecom likely to allow Vodafone to attach its product to its data network where it improves Vodafones mobile coverage relative to Telecom? Or will I have to move my entire home/data/mobile to Vodafone?

[Vodafone NZ hasn't released any pricing and plan details. Bundling a femtocell with a Vodafone [i.e old ihug] DSL account would be an obvious way to get the product up and running without any commerical agreement with Telecom. That would limit the number of potential customers of course. A femtocell would not necessarily be tied to a home zone plans. Vodafone has home zone plans right now - proof that that it can reach a commercial agreement with Telecom, albeit with a little nudging from the Commerce Commission. Data plans in most countries are uncapped, so whether femtocell data went toward your monthly cap would be pretty much a unique NZ problem. CK)

Whoever came up with this is one very brilliant individual. Would have gone along the lines of:
CEO - " We have to spend $$$ to improve our itchy and scratchy network, how will we be able retain double digit profit growth, oh woe is my bonus!!".
Cunning individual (just been to lateral thinking event) " You are looking at this all wrong boss - let our loyal network buy their own infrastructure AND create us a new revenue stream. We'll get a fancy ad campaign sorted and in NZ keep pointing out that we are the poor little guy who can't afford to spend much on connecting people, Telecom's ads are rubbish so everyone will still love us"

Vodafone have said they won't be upgrading my place on Waiheke because of the tin foil hat nutters. Well I want coverage and I'm willing to pay them to come out and put some gear in. This sounds like a much cheaper measure than building a tower on my property and when I open up to corporate functions I'll be able to offer cellphone coverage as well.

It's an easy decision.

I can't wait. Sign me up!

Great concept which will be welcomed, but as the femtocell uses fibre or a DSL land connection, then it is of no use to those out of the main centers, ie country areas currently without DSL capabilities. Many country areas have little or no cell coverage, and no DSL. Would be a big bonus if it were to work through the standard copper lines.

do you have any concept of VOIP? it would not work over 56k. Do you remember 56K?

[Vodafone UK recommends a 1Mbit/s or faster broadband line, which would happily accommodate most copper DSL connections - CK]

But, would anyone like to be radiated by the femtocell? There is a possibility that the home femtocell could be a miniature cellsite to support the public network. Hmmm...maybe that is the way to get around the resource consent to build cell sites in the residential areas.Good move Vodafone

I can see the scenario now: I apply for RMA consent to place a femtocell in the living room, but the wife lodges an objection ....

You idiot. Have you got a:

Television
Cordless Phone
Microwave oven
AM radio
FM radio
wifi modem

in your house? They all have a higher level of output than a cellphone repeater would.

I would have no qualms at all about putting one of these in my house. It will mean my cellphone won't struggle to connect to a tower that's miles away so it won't have to use as much power and that will be over more benefit to me than worrying uselessly about "radiation" just because it's a scary word.

AM & FM radio's, are receivers or transmitters?

They have output yes, but the output is "sound" which unless the volume is very high, would not be considered harmful?

Chris, maybe the mobile operator can top up the existing home insulation deal with some existing super duper radiation absorbing materials to prevent the radiation getting into the house. Would your wife remove the objection?

Don't forget the radiation emitting from your television, either. It's also known as "visible light" and allows you to see the image onscreen. And then there's your microwave, you electric lights, your PC ...

Bizarre - I have yet to hear of anyone getting cancer or anything else from radio, which when push comes to quantum photon shove, is all that cellphone transmissions are. Light (as we techies never stop pointing out) is an electro-magnetic wave, so there is both an electromotive (effects on electrons and matter) as well as the photonic quantum effect. And how glad we should be for it - for without this, no heat, light, food (from photosynthesis), in fact nothing at all - Let There Be Light !

So radio waves are radiation. Green spotlights are radiation. More FM and The Rock are radiation. And - so are cellphone transmissions.

Something else - I often wonder if the tinfoil-hat nutters on Waiheke are aware that the background radiation of rocks is greater than that of cllphone transmissions, in general.....I'd worry about your garden water feature before worrying about your cellphone.

Misinformation aside, the radiation emitted by a cell-tower is vastly greater than that of a rock Lol

Rather than debating the merits of subsidising vodsafones crapulent coverage, just sign up with XT and have mobile coverage that is faster and doesnt require you shell out your cash for yet another bit of junk to clutter up my lounge?

The other problem I can foresee is what happens when my neighbours get one of these femto cells as well - if we get enough of these in a single area than interference issues could take the poor sucker (errm customer) back to their original coverage problem.

I've got a handset that gives me great coverage and zippy mobile broadband, its on XT and it works - why would I cough up cash to subsidise vodafones shonky network???

fixing the bucket of bolts they call a mobile network and getting call centre staff who can be arsed answering the phone and speaking english might save vodafone from XT but making customers they're already screwing over pay for a box like this definitely wont save anything

after tanning clinics cost a bomb!

I wonder if this would see Vodafone investing more in NZ infrastructure specifically around broadband.

If i already had Fibre/DSL on premises, then why wouldn't i use VOIP via wifi, rather than this bit of kit?

Can i lock this down to authorised mobiles, or is my isp going to charge me for the transfer so vodafone can allow any mobile to use this connection?

Is this really the world's most pointless device?

I am surprised that people have not been able to improve their cell coverage before now. I have had a mini-cell site (thanks to Vodafone) in my living room since 1999. It works by having a dish on my roof that is pointed at the nearest repeater station. The dish sends and receives calls and transmits them using a box mounted on the wall with an aerial. As this technology has been available from Vodafone, I am surprised that not more people have used it if they were having reception problems --- especially in a venue facility.
I have had perfect cell phone reception since it was installed (previously I could not get any).

Please remember that we are still paying through our noses in phone line charges and mobile calls. The 2 telcos are raking it in because we as a nation have not put the telcos in their places. We as a nation give them the power to charge whatever they want because when there is something new...we ought to have it. Its not even a necessity for God's sake!

Wake up New Zealand!

How does a fem to cell save vodafone when it is a common technology to all 3G networks? (Telecom & Voda included)
How does a free monopoly work ?

Well without Telco's where would you be? p.s. XT is backed by fibre.

Then I can use up his data cap and clog his network - actually my kids will probably do that - I'll just keep using my Telecom mobile coz it works!

Who wants a microwave transmitter in their home?

I guess you could use it to cook with too?

http://tinyurl.com/yco29v8

http://www.cellutronics.co.nz/index.html

It's a simple enough concept, I'm surprised it hasn't already been fitted into an all in one wireless modem. I guess it's a logistical issue on how to maximise their profits from the indroduction of this technology.

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