Fairfax has the edge over APN in the battle of the website redesigns.

Nielsen’s newspaper and magazine website chart for November has Stuff.co.nz maintaining the slim lead it has built over NZHerald.co.nz this year.

Both websites have been madeover relatively recently, with Stuff getting a more streamlined, minimalist look in August, while the Herald went for a more kitchen sink approach.

Alongside news, Stuff has pushed extra traffic draws such as quizzes, and generally taken a slightly more tabloid, populist tone with its graphical content (such as its sports department’s illustrated guide to the world’s top cheerleaders). The Herald’s (cough) colourful “You Views” section remains the king of community feedback.

Stuff has been the only site to enjoy a major marketing campaign, at times audited by this blog.

Meanwhile, the NBR, is the top-ranked site outside the general-interest papers, weighing in with 83,123 unique domestic browsers.

The weekly publication’s website was recently rebranded NBR 24/7, the better to emphasise its frequency (the site is updated three times a day), and the fact that, unlike publications, its online version carries unique content to print.

Since July 17, around 20% of NBR 24/7 content has been paywalled, with the site openly targeting qualified subscribers over mass readership.