Fifa World Cup delivers rugby a lesson in stadium advertising

KeallHauled

Chris Keall

Nothing to get bugged about

I'm loving the electronic billboards at the Fifa World Cup.

They'e static, and the signage is changed with one simple fade (see my 30-second am-cam clip below).

It's such a welcome change from the frenetic, distracting animated signage you see these days at rugby games, or at most grounds in the EPL, that verges on wrecking your viewing.

The Fifa setup is win-win. Sponsors get unmissable wrap-around signage, and fans don't get driven up the wall.

I've got no problem immediately recalling Fifa World Cup advertisers — Visa, Coca Cola, Castrol, Powerade, Sony, Adidas, McDonalds, Kia etc.

But unlike after a Super Rugby game, I'm not remembering their names in annoyance.

ckeall@nbr.co.nz


Got a question about this story? Leave it in Comments & Questions below.

This article is tagged with the following keywords. Find out more about MyNBR Tags

NZ Market Snapshot

Forex

Sym Price Change
USD 0.7250 -0.0043 -0.59%
AUD 0.9459 -0.0051 -0.54%
EUR 0.6466 -0.0036 -0.55%
GBP 0.5568 -0.0037 -0.66%
HKD 5.6210 -0.0331 -0.59%
JPY 72.9750 -0.2070 -0.28%

Commods

Commodity Price Change Time
Gold Index 1326.9 -10.480 2016-09-27T00:
Oil Brent 46.5 -1.410 2016-09-27T00:
Oil Nymex 44.7 -1.260 2016-09-27T00:
Silver Index 19.2 -0.430 2016-09-27T00:

Indices

Symbol Open High Last %
NZX 50 7260.4 7290.4 7252.9 0.52%
NASDAQ 5254.2 5306.8 5257.5 0.92%
DAX 10425.9 10518.4 10361.5 1.12%
DJI 18099.2 18238.1 18094.8 0.74%
FTSE 6807.7 6878.2 6807.7 0.92%
HKSE 23455.7 23619.7 23571.9 0.20%
NI225 16505.0 16515.8 16683.9 -1.31%
ASX 5405.9 5435.0 5405.9 0.12%