ASB red-faced as Wellingtonians cry ‘Jafa!’
Droga5’s work in relaunching ASB has been met with predictable derision from online punters, while agency heads have largely expressed positive sentiments – in private, at least.
However, the work hasn’t been a hit with Wellingtonians, who are laughing their socks off over an ad gaffe around an ASB poster.
The offending copyline – see photo – reads “I’m ASB Manners Mall. After helping people create futures all day, I like to sit and watch the bucket fountain”.
However, a sharp-eyed Welly reader points out the bank has confused Manners Mall with Cuba Mall.
Cuba is the one with the lovely bucket fountain, while Manners isn’t even a mall any more.
(One dude’s even composed an Emo Song about the demise of the Mall.)
“After months of controversy and months of road works it has been converted back into a street to allow the buses to run through it. That is something a ‘local’ could not have failed to notice,” our local man writes.
“And how much love, care and attention do the staff at the branch have for their bank/branch to allow this to go up in their window unchallenged?”
They must’ve been wetting their pants and swearing each other to secrecy!
But wait – the gaffe goes further.
“Even more embarrassing is that the fountain is more famous than the Manners Street branch of ASB. The Cuba Street fountain appears on Google Maps, and ASB doesn't, although you can search for it and find it. That's a bit embarrassing for a bank that prides itself on technology!
“That appears to be something the ad agency didn't quite get around to
The error has even made the Dominion Post, pointing out you would need pretty good eyesight to see “500 metres, oh and around corners and through buildings”.
“Bloody Aussie bank – run by an Aucklander!”