Friday Fun: stuff in brief

They say there’s a first time for everything, so there’s definitely a first time for me to be nice to Ogilvy. Especially seeing as their ads for L&P are tickety-boo (have you seen the AdShels from a while back? “A pie and an L&P is a rounded meal.” Heh!)

They’re hard at work on the Backyard Cricket gig for the soft drink brand, which was started last year to celebrate the Kiwi pastime of “BYC” and have a bit of fun with it in Paeroa (home of the big bottle).

Have a peek here for the deets.

This year, Ogilvy’s gone one step further and has worked with a few different parties to produce a TV show based around backyard cricket called The BYC Chronicles.

It’s on TVNZ OnDemand (and is ridiculously popular) as a web-only show, and here’s the best bit: it stars perennial funnyman James McOnie.

Check out the show here. 

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New Zealand Post ran a wee thingymajiggy throughout the Auckland Festival recently. It promoted the festival shows through AdShels at 100 bus stops across Auckland.

Some invited commuters to read a poem aloud, others asked them to strike a pose. One featured a miniature 3D mechanically animated scene (press a button and the scene moves).

It was all in a bid to get Aucklanders to express themselves (which they do via rude hand gestures during rush hour everyday, regardless) in creative ways.

They could also write messages on mobile billboards about what they think of their city, what makes it special and what they’re proud of.

The billboards ran from February 28 to March 4.

So if you saw someone standing on their head at a bus stop or telling a story to the thin air during that time, here’s your explanation why, and it had nothing to do with class A substances.

Have a peek here to see a very short vid of the AdShel mechanical joy in action (I kind of wish I'd been there).

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Also in the Quick Action on Online Reputation Management file, I just got a call from the lovely people at Tip Top, who will be fixing the website’s aforementioned rogue apostrophe before the day is out. How’s that for keeping tabs on your brand? Pretty darn quick.

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Also, everybody loves DraftFCB’s 1000 Hours Project – more than 90 companies have applied in the first two weeks and the scheme has been applauded by PM John Key.

DraftFCB spokesmuffins revealed other companies that have volunteered their services are ACP, APN Outdoor, TradeMe, Text2Get and Spike Mail.

The added help brings the total value of services offered to more than $500,000.
Anyone interested should mouse off to www.draftfcb.co.nz before March 31.

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Speaking of DraftFCB, we’re assuming it’s responsible for this piece of ambient madness for Prime: