MC Grammar offers free proofreading service
MC Grammar is offering a free proofreading service to indie agencies*.
The service has been prompted by last Friday’s orthographical suffering (see image below).
Indie agency Revolution Advertising (whose logo looks a little too much like that of Republik for comfort, frankly), took out an ad in last week’s NBR to proclaim its superiority over those Big Nasty Smelly Pants Global Networks.
The ad has also appeared in NZ Marketing magazine.
“We’re just like one of those big agencies,” it read. “But without the inflated costs, endless hassles, cumbersome hierachy [sic] and bad attitudes.”
(Revolution Advertising, meet the comma. Comma, meet Revolution Advertising. We know you’ll get along like a house on fire.)
Wonder how those big agencies with their “bad attitudes” and “giant egos” feel about such criticism?
Wonder how the Ancient Greeks would feel about their etymology being mangled in such spectacular fashion?
Wonder if Revolution is just like one of those big agencies, only without the budget to hire a proofreader before its ads are let out of the cage?
Don’t get me wrong. MC Grammar isn’t going to haul anyone over the coals for a few spellos in a company newsletter or a mangled email. But when a giant mistake appears in a single sentence advertisement consisting of 22 words, MC Grammar must simply retire to a darkened room and apply vodka.
*Service only available to agencies with both “Revolution” and “Advertising” in their name.
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Comments and questions6
I loved it - good on Revolution. Nice rant-like long headline taking a pop at the big shops, and playing on their down to earth nature. Forget about commas, they're at least advertising unlike every other agency that doesn't believe in their own trade (except fcb which is probably doing it better than these guys).
Yes, we wanted to have a dig at the big agencies in town. We believe we can offer a better service for some of those companies that currently have their accounts with a big agency and we don’t see anything wrong with saying so. (If anyone out there is pissed off, please feel free to call). To pick out the fact that we didn’t put in a couple of commas, seems, well, a bit picky really. We left them out because they stuck out like dog's balls and stuffed up the neat alignment of the words we had. Big deal. There are plenty of examples where proper grammar has been ignored - Lee Clow’s ‘Think Different’ campaign for Apple was protested by American school teachers who said it should be ‘Think Differently’. But that wouldn’t have had the same ring to it. So, if all you’re going to have a dig at is a couple of commas, great, we take it that our ad was spot on.
Daniel, I think it was the fact that you can't spell hierarchy that Hazel was really getting at.
to point out that you can't spell hierarchy. I wouldn't want to hire an agency with such a lazy approach to checking off final artwork. And PS, not that I'm 'picky' but also shouldn't you have said either "...a dog's balls..." or "...dogs' balls..."? I'm just saying....
Daniel, I believe the Ancient Greeks were actually fairly lenient in their use of commas.
Now the Germans, on the other hand...
ha ha ha i don't know whats funnier - the spelling mistake or the fact that you don't get it.
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