How to jazz up an accounting ad? Paid sex
What are people sneaking a look at during Xero's XeroCon event in Sydney today?
Rival MYOB will hope it is its new ad.
The clip (below) sees the accounting software company departs from its usual script. Instead, it goes with a hooker theme to sell its new mobile card reader (see clip below).
It's proving popular. But in this context, NBR would hesitate to use the term viral video.