Quickflix offers smart TV on a stick

The smartvu

KeallHauled

Chris Keall

It may be in a financial crisis, and starved for content, but Quickflix continues to deliver on the technology front.

The company has partnered with Dish TV to release the $139 smartvu HDMI Dongle, a stick with an HDMI jack (for plugging into your TV) and wi-fi (for connecting to your home network, including your PC if that's were you stash content). 

Quickflix offers a $14.99/month all-you-can-eat service that lets you stream movie and TV series from the internet. 

The smartvu offers an easy watch Quickflix content on your TV (there are others, including Quickfix' tie-ups with PlayStation3 and Xbox 360, and its smart TV partnerships with Samsung, Sony and Panasonic). 

It comes with a Quickflix Android app (so you see a Quickflix icon on your TV screen), plus apps for accessing YouTube, Internet Movie Database, Twitter, Facebook, Spotify, email and more. You also get a little remote control for clicking through them; a wireless keyboard is planned.

Personally, I've got an Apple TV widget plugged into my television. I prefer its broader range of content (especially if you tap the iTunes US store. Apple TV only gives you YouTube though (oh why oh way can't everyone just give us open slather?).

But if you're one of the 100,000 or so across Australia and New Zealand in the Quickflix camp, the smartvu HDMI Dongle is worth checking out.

ckeall@nbr.co.nz

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3 Comments & Questions

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Why always the complaint about content? Sure, the SVoD service is fairly small (but growing - they just added Layer cake, Hellboy, Underworld and some other good movies this week) but the pay per view is better than Sky or iTunes in many ways.

Consider this: the Dark Knight Rises is available on Quickflix pay per view right now. It is not available on iTunes for at least a couple of days (and will costs $1 more) and Sky hasn't even announced when it will be out at all. It's not on igloo, either.

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(Now departed) Quickflix CEO Chris Taylor complained that his company had a $A10 million cornerstone investment from HBO, yet couldn't show HBO content in New Zealand because rights were stitched up by Sky.

Quickflix, Apple, Microsoft and Sony all offer threadbare versions of their ondemand services here compared to overseas. Just have a browser of all the TV shows on iTunes US.

The Commerce Commission is currently investigating whether Sky TV's content agreements stop newcomers gaining a critical mass of content.

I don't know if that will go anywhere.

I do think after (baring a miracle) losing $A10 million on Quickflix, HBO will think twice about exclusive agreements. Sky TV will probably solve that by putting even more money on the table in the next round of contract negotiations, but I suspect things will change over time.

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Nice one, Quickflix – glad to see some hoopy innovation happening!

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